Hi, I'm Lucas.

I'm a Product Designer who believes good design starts with empathy and aims to translate complexity into simplicity.

Seeing a project from a broad perspective to find lean solutions, understanding what holds value for users and how we can deliver it in a way that intertwines with business objectives.

Empathy
Consistency
Scalability
Simplicity
Aesthetic
Human-centered
Problem-solving
Engaging
Delightful

Services

01.

UX Design

Understanding the end-users' behaviors and needs, as well as the product's context and competitive landscape by conducting discovery steps, user interviews, and competitive analyses to identify key pain points and opportunities.
02.

UI Design

Creating design systems that are tailored to the unique needs and goals of each digital product, both visually compelling and technically feasible, assuring a stable and reliable experience that maintains consistency and scalability over time.
03.

Branding

Developing a brand identity that strikes a chord with you and your audience, establishing an emotional bond with your audience through visual brand elements that speak your company's core values, setting you apart from the competition.
04.

Art direction

Identifying the key aesthetic challenges that impact your brand and creating a cohesive vision for your brand's design that sets the foundation for a successful digital experience.

About me

I started my career in 2015 working with visual design, art direction, branding, and web design at advertising agencies. In 2020, I was hired by a software house where I got interested and eventually decided to focus on product design (UX/UI).

Since then, I have worked with agile teams from Brazil, Belgium, India, USA, and the UK, designing B2B and B2C products for various sectors, including banking, insurance, healthcare, SaaS, and NFTs.
I believe that good design starts with empathy and aims to translate complexity into simplicity. I strive to see a project from a broad perspective to find lean solutions, understanding what holds value for users and how we can deliver it in a way that intertwines with business objectives.

My 8-year academic and professional background in visual communication helps me guide UX/UI projects more concisely, taking impactful and consistent design directions and holistically ensuring the alignment of the user experience across the brand touchpoints.

Recommendations

Lucas was thrown into a project that was SO difficult, and he responded by working hard to understand the real problems, staying positive - and using his skills to give his client as much as was possible.

Our developers were in almost opposite time-zones across the world, but Lucas joined meetings in the early hours of his morning. Our company didn't give Lucas access to the software he needed, so he worked with what he had and updated his work as new tools became available. We gave Lucas competing requirements from two different departments, and he worked with us to produce a sensible and workable solution.

Overall, my experience of Lucas was that he is talented, positive, helpful and smart. I hope we can work together again some day.
Ubaid Ansari
Agile Delivery Mananger at Elsevier
Lucas is a collaborative, talented, and incredibly dedicated professional. I had the opportunity to work with him on one of Porto Seguro's products, and it was a fantastic experience.

He pays close attention to detail and is highly creative in his layouts. Furthermore, he is a skilled facilitator and conducts workshops with intelligence and great didactic skills.

Working with Lucas was incredible, and it produced excellent results for the company we collaborated with.
Michelle Kato
UX Designer at Luby Software
Not only is Lucas an extremely pleasant person, but he is also a very curious professional who is always up to date and eager to learn new content. He has a keen eye for aesthetics and a strong team spirit.

When I saw his first prototype at the company, I was already impressed!
Bianca Chudzik
Design Leader at Luby Software
I worked with Lucas on a telematics app and he did an amazing job on the app UI, the expectations were high and he was able to meet them. He is a very talented and creative professional.

I hope we can work together again on some other opportunity!
Marine Pimenta
Product Owner at LexisNexis Risk Solutions

Experience

Lead Product Designer

Comuna · Full-time
Jan 2024 - Present
Austin, USA
Comuna’s mission is to dismantle the barriers in global tech hiring. Since the project's conception, I’ve led all product design decisions, assuring a user-centric and data-oriented vision from ideation to high-fidelity prototypes.

Product Designer

Bridge empowers companies seeking commercial loans of $1M+ to access capital on their terms by connecting them with the right financial institutions. As a product designer, I manage the platform experience from ideation to high-fidelity prototypes.

Product Designer

Upstart 13 · Full-time
Sep 2023 - Present
Houston, USA

Upstart 13 creates strategic value for companies building software products. With them, I collaborated on several projects in the US, managing design processes from scratch and establishing impactful user experiences.

Product Designer

Lean Discovery Group · Contract
Apr 2024 - May 2024
Norfolk, USA
LDG assists businesses in digitally transforming by automating internal workflows and building scalable infrastructure solutions. I provided them design guidance for a CRM platform for construction services and a product connecting pet owners with vets.

Product Designer

Luby Software · Full-time
Jul 2021 - Dec 2022
São Paulo, Brazil
Was in charge of designing B2B and B2C products for various segments, such as banking, insurance, SaaS and NFT. Worked with agile teams from India, USA, UK and Belgium.

Product Designer

LexisNexis Risk Solutions · Contract
Jul 2021 - Jan 2022
São Paulo, Brazil
Worked in the interface of a B2C app from Porto Seguro (Brazil’s 2nd largest insurance company) that rates users driving performance through telematics. I’ve built interactive prototypes and the styleguide, as well as applied unmoderated usability tests through Maze.

UX/UI Designer

Elsevier · Contract
Jul 2021 - Sep 2021
London, England
Worked on the first steps of the experience and interface of a medical care app focused on assisting nurses in regions of India with a lack of doctors. Worked with teams from India, UK and USA.

Web Designer

Howeb · Full-time
May 2021 - Jun 2021
Maringá, Brazil
Website design and development using Wordpress and Elementor and creation of advertising campaigns for social media and the web.

UI Designer

Vivaworks · Full-time
Jul 2020 - Feb 2021
Maringá, Brazil
Designed the company’s website and all of its SaaS products — the apps Multibot (B2C - investing) and Vivaintra (B2B - corporate intranet) — as well as designed new features for them.

Art Director

Vivaworks · Full-time
Feb 2020 - Feb 2021
Maringá, Brazil
Creation of SaaS products visual identities and brand guidelines. Conception and creation of endomarketing and social media campaigns. Ebook design.

Visual Designer

Luz Marketing · Internship
Dec 2017 - Jan 2019
Maringá, Brazil
Creation of advertising campaigns for social media and the web, website design, social media copywriting, logo and visual identity design for doctors, clinics and hospitals.

Visual Designer

Agência Bus Monkey · Internship
Jan 2017 - Apr 2017
Maringá, Brazil
Creation of advertising campaigns for social media, the web, and printing.

Visual Designer

WebSpace Marketing e Estratégias Digitais · Internship
Nov 2016 - Jan 2017
Maringá, Brazil
Creation of advertising campaigns for social media and the web.

Visual Designer

Agência Ampli · Full-time
Aug 2015 - Apr 2016
Cianorte, Brazil
Creation of advertising campaigns for social media, the web and printing. Art finishing. Product photography.